Your information. Handled responsibly.
This Privacy Policy explains how Brand Mint Private Limited, operating the Brand Mint Fashion website and online store, may collect, use, store, disclose and otherwise process personal information when you visit our website, create an account, place an order, contact us or use our services.
Privacy built into the shopping experience.
We recognise that personal information belongs to the individual to whom it relates. We aim to process personal information fairly, transparently and only for legitimate purposes connected with operating our website, providing products and services, fulfilling orders, supporting customers, complying with legal obligations and protecting the integrity of our business.
This Policy should be read together with our Terms and Conditions, Shipping Policy, Return Policy and Refund & Cancellation Policy.
Indian privacy law, applied as applicable.
This Privacy Policy is intended to operate in accordance with applicable laws of India concerning privacy, electronic commerce, information security and personal data protection, including provisions of the Information Technology Act, 2000 and rules made thereunder, and the Digital Personal Data Protection Act, 2023 and Digital Personal Data Protection Rules, 2025 as and when the relevant provisions are brought into force and become applicable.
Where any applicable law introduces a higher or different standard than this Policy, the applicable legal requirement will prevail to the extent of that inconsistency.
Scope of This Policy
This Privacy Policy applies to personal information processed through the Brand Mint Fashion website, customer accounts, checkout, order management, customer-support communications and other services operated by Brand Mint Private Limited.
It applies when you browse our website, register an account, purchase products, submit information during checkout, communicate with us, request customer support or otherwise interact with our online services.
This Policy does not automatically govern independent third-party websites, payment gateways, courier platforms, social networks or other services that maintain their own privacy practices.
Personal Information We May Collect
The information collected depends on how you use the website and the information required to provide the requested service.
Identity Information
Name and other identifying information that you voluntarily provide when creating an account, placing an order or contacting us.
Contact Information
Email address, mobile number, billing address, shipping address and other communication details provided by you.
Order Information
Products ordered, quantities, prices, order number, payment status, shipment information, returns and refund-related records.
Account Information
Account identifiers, login-related information, saved addresses, order history and preferences associated with your customer account.
Technical Information
IP address, browser type, device information, operating system, referral information, timestamps and website interaction information.
Communication Records
Messages, complaints, support requests, feedback and other communications exchanged between you and our business.
How We Collect Information
Personal information may be collected directly from you when you voluntarily provide it, automatically through your interaction with the website, or through service providers involved in completing a transaction or providing requested services.
Registration and account creation, checkout, billing and shipping details, order processing, customer-support communications, cookies, website logs, payment status notifications and shipment updates received from authorised service providers.
Why We Use Personal Information
We may process personal information only for purposes connected with our business, our relationship with you, legal compliance, or another purpose permitted under applicable law.
Processing, confirming, fulfilling and delivering customer orders.
Managing customer accounts and maintaining order history.
Processing payments and receiving transaction confirmations from payment providers.
Communicating information about orders, dispatch, delivery, returns or refunds.
Responding to enquiries, complaints and customer-support requests.
Preventing fraud, abuse, misuse and unauthorised activity.
Maintaining website performance, security and operational reliability.
Complying with taxation, accounting, regulatory, judicial and other legal requirements.
Sending promotional communications where permitted by law and where any required consent has been obtained.
Establishing, exercising or defending legal claims and resolving disputes.
Consent and Lawful Processing
Where consent is required under applicable law, we will seek consent in a manner intended to enable an informed and specific decision regarding the relevant processing.
Depending on the circumstances and applicable law, information may also be processed where processing is otherwise permitted or required by law, including for specified lawful purposes connected with providing requested goods or services, complying with legal obligations, responding to legal processes or protecting legitimate interests recognised by applicable Indian law.
Where applicable law gives you a right to withdraw consent, you may exercise that right using the contact information provided in this Policy. Withdrawal does not invalidate processing lawfully carried out before the withdrawal and may affect our ability to provide a service that depends on the relevant information.
Orders, Payments and Financial Information
Information required to place and fulfil an order may include your name, contact information, billing information, shipping information and order details.
Online payments may be processed through independent payment gateways, banks, UPI service providers, card networks or other authorised payment-service providers. Payment credentials may therefore be submitted directly to those providers and processed under their own terms, security practices and privacy policies.
We may receive limited transaction information such as transaction identifiers, payment method, payment status, amount, refund status or other information required for reconciliation and order processing.
Never send card PINs, UPI PINs, OTPs, banking passwords or similar authentication credentials to us by email, telephone or ordinary message.
Cookies and Similar Technologies
Our website may use cookies and similar technologies required for website functionality, shopping-cart operations, account sessions, security, preferences, analytics and other permitted purposes.
Some cookies may be essential for the operation of the website, while others may be used to understand website usage or support optional functionality.
Where consent is required by applicable law for a particular cookie or processing activity, such processing should be undertaken in accordance with the applicable consent requirements.
You may also be able to control cookies through your browser settings. Disabling essential cookies may prevent certain website features, including account, cart or checkout functions, from operating correctly.
Sharing and Disclosure of Information
We do not disclose personal information merely for unrelated purposes. Information may be shared only where reasonably necessary for business operations, provision of requested services or compliance with applicable law.
Security of Personal Information
We seek to maintain reasonable administrative, organisational and technical safeguards appropriate to the nature of the information processed and the risks associated with such processing.
Measures may include access controls, authentication, secure systems, restricted administrative access, technical monitoring, backups and other reasonable safeguards appropriate to our operations.
However, no internet transmission, electronic storage system or digital platform can be guaranteed to be completely secure. Users should also protect their account credentials and immediately notify us if they reasonably suspect unauthorised access to their account.
Retention of Personal Information
Personal information will be retained only for as long as reasonably necessary for the purpose for which it was collected or for such longer period as may be required or permitted under applicable law.
Retention periods may therefore vary depending on the nature of the information, customer-account status, order and transaction requirements, taxation and accounting obligations, fraud-prevention needs, contractual requirements, dispute-resolution needs and legal obligations.
Where personal information is no longer required and retention is not otherwise legally necessary, we may delete, erase, anonymise or otherwise dispose of it in accordance with applicable requirements and our operational processes.
Children's Personal Data
Where applicable law requires parental or guardian consent for processing personal data relating to a child, the relevant consent and age-verification requirements will apply.
Persons who are not legally capable of independently entering into the relevant transaction should use the website and make purchases only with the involvement of a parent, lawful guardian or other person legally authorised to act for them.
If we become aware that personal data of a child has been processed contrary to applicable legal requirements, we may take reasonable steps to restrict, delete or otherwise address such processing.
Your Privacy Rights
Depending on the law in force and applicable to the relevant processing activity, you may have rights in relation to your personal information.
Request information concerning personal data processed about you, where such a right is provided by applicable law.
Request correction, completion or updating of inaccurate or incomplete personal information.
Request erasure of personal information where applicable and where continued retention is not legally required.
Withdraw consent where processing is based on consent and applicable law gives you the right to withdraw it.
Submit a grievance concerning the processing of your personal information.
Exercise any other right provided by applicable Indian personal-data protection law as and when that right becomes legally operative.
Privacy-related requests may be sent to info@brandmintfashion.in. We may request reasonable information necessary to verify identity, authenticate the request and prevent unauthorised disclosure or alteration of another person's data.
International and Cross-Border Processing
Some technology, cloud, analytics, communication or other service providers used in connection with the website may process information using infrastructure located in India or another jurisdiction.
Any transfer or processing of personal data outside India will be subject to applicable Indian law, including any restrictions, conditions or governmental requirements that may apply to such transfers from time to time.
Third-Party Websites and Services
Our website may contain links, integrations or functionality provided by third parties, including payment gateways, logistics providers, social-media services and other external platforms.
When you leave our website or directly interact with an independent third party, that third party's terms and privacy policy may govern its processing of your information.
We encourage users to review the privacy practices of third-party services before providing information directly to them.
Changes to This Privacy Policy
We may revise this Privacy Policy to reflect changes in law, regulatory requirements, technology, website features, business practices or our processing activities.
The updated version may be published on this page with a revised "Last Updated" date. Where applicable law requires additional notice or consent for a material change, such requirements will be followed.
Privacy Queries and Grievances
If you have a question, concern or grievance regarding this Privacy Policy or the processing of your personal information, you may contact us through the official details below.
Brand Mint Fashion
Operated by Brand Mint Private Limited
We will endeavour to review privacy-related grievances and respond in accordance with the timelines and procedures required under applicable law. Where a statutory grievance mechanism, regulator or Data Protection Board remedy is available and legally operative, an eligible individual may also use such remedy in accordance with applicable law.